Financial Planning the Right Way:

Always Client-First

“I believe financial planning should be a profession rather than an industry - that planners should act more like doctors than car salesmen. When you go to a doctor, you expect the best diagnosis for your health, not to be sold a product. The same should be true of your financial planner.”

Joshua Escalante Troesh CFP, Founder of Purposeful SP


As a Registered Investment Adviser, we are held to the highest fiduciary standard in the industry. We are required by law to serve our clients' interests first in all aspects of planning and to fully disclose potential conflicts of interest. This isn't just a policy for us, it's a legal obligation.

No Commissioned Product Sales

As a fee-only financial planner, we only are compensated by our clients for advice. We don't have the conflicts of interest which come  from compensation based on product sales, commissions, kickbacks, or other forms of hidden compensation. Our loyalty is to our clients.


We take an integrated approach that considers your entire financial picture. Planning goes beyond investments and retirement to incorporate cash flow analysis, tax planning, risk management, career development, debt management, estate planning, and more.


We view money as a tool to help you achieve your great life, both now and in the future. We begin by understanding your life goals and then develop your plan to help you achieve them. Every plan and every recommendation is designed with one goal in mind: to get you to your goals.

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